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Dec 17, 2009
Gain Invaluable Customer Loyalty and Long-Term Success
A faithful man will abound with blessings, but he who makes haste to be rich will not go unpunished (Proverbs 28:20).
A key element of integrity is standing behind your products and services. Does your return policy favor the customer or your business? Do you seek to satisfy your customer or do you quibble over fine print?
When you receive complaints – and everyone does at some point – do you become defensive or do you listen to your customer and work out a reasonable solution?
If you have to make a mistake, err on the side of the customer. Work out a generous solution that allows your customer to go home happy. If someone is dissatisfied, take the product back. You may forgo profits in the short run, but you will gain invaluable customer loyalty, and your long-term success will be assured.
For the kingdom,
City Bible Church
Marketplace Ministry
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